- High-growth restaurant developer Happy Belly Food Group (CSE:HBFG) signed a deal for its first Rosie’s Burgers location in British Columbia (B.C.)
- The location, on the University of British Colombia’s Vancouver campus, is part of a multi-unit franchise agreement for five Rosie’s Burgers in B.C. signed on March 27
- Happy Belly Food Group is the parent company of a growing number of food brands, including Rosie’s Burgers, Holy Crap, Lumber Heads Food Co., Yolks, Lettuce Love Café, Pirho Fresh Greek Grill, Joey Turks Island Grill and Via Cibo
- Happy Belly stock has added 81.97 per cent year-over-year and 825 per cent since adopting the Happy Belly name in August 2022
High-growth restaurant developer Happy Belly Food Group (CSE:HBFG) signed a deal for its first Rosie’s Burgers location in B.C.
The location, on the University of British Colombia’s Vancouver campus, is part of a multi-unit franchise agreement for five Rosie’s Burgers in B.C. signed on March 27. The franchisee is developing numerous units across multiple Happy Belly brands.
UBC students and visitors will now be able to grab a smash burger, poutine, onion rings or a quick milkshake at Rosie’s, including as part of the student meal program.
Happy Belly has 105 Rosie’s Burgers units secured through area development agreements across Canada, including multiple locations under construction or already opened, with the pace of openings expected to increase through the year, according to Tuesday’s news release.
The company more than tripled revenue since adopting the Happy Belly Name, rising from C$2.73 million in 2022 to C$9.07 million in 2024, with gross profits growing by more than 4.5 times over the period, propelling the company into positive operating income in Q1 2025.
Leadership insights
“Rosie’s Burgers continues its organic growth with the increasing demand from franchisees and landlords alike. The organic growth that we are experiencing has been the driving force allowing us to expand our footprint in Canada,” Sean Black, chief executive officer of Happy Belly Food Group, said in a statement. “This new location is in the heart of the University of British Columbia campus, a perfect location for a Rosie’s due to its large, diverse and vibrant student population, which consistently seeks convenient, delicious, high-quality food options. With over 65,000 students and thousands of faculty and staff on campus, there is strong daily foot traffic which will provide steady demand for Rosie’s. UBC’s ongoing campus developments, residence expansions and active student life make it a high-potential, long-term location for one of our fastest-growing brands in the Happy Belly portfolio.”
“Through strategic site selection, in-depth operational training, targeted marketing and continuous business development support, we empower our franchise partners to succeed,” Black added. “The commitment demonstrated by our experienced operators reflects their strong confidence in our systems, leadership and brand trajectory. We are excited to share updates on newly secured locations for our brands as we continue to grow as we progress in our mission to become a predictable and disciplined growth company, Canada’s #1 restaurant consolidator.”
About Happy Belly Food Group
Happy Belly is the parent company of a growing number of food brands, including Rosie’s Burgers, Holy Crap, Lumber Heads Food Co., Yolks, Lettuce Love Café, Pirho Fresh Greek Grill, Joey Turks Island Grill and Via Cibo.
Happy Belly stock (CSE:HBFG) opened with a loss of 2.63 per cent trading at C$1.11. The stock has added 81.97 per cent year-over-year and 825 per cent since adopting the Happy Belly name in August 2022.
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