- Spin Master (TOY) has acquired Nørdlight, a digital game studio based in Stockholm, Sweden
- The acquisition supports Spin Master’s plans to grow revenue and penetration within digital gaming
- Spin Master is a leading global children’s entertainment company
- Spin Master Corp. (TOY) opened trading at C$47.31
Spin Master (TOY) has acquired Nørdlight, a digital game studio based in Stockholm, Sweden.
The acquisition supports Spin Master’s plans to grow revenue and penetration within digital gaming as well as leverage its proprietary intellectual property across all three creative centres: Toys, Entertainment and Digital Games.
Max Rangel, Spin Master’s Global President and CEO, commented on the acquisition.
“The pace of innovation within the children’s entertainment space is rapidly changing, and this acquisition is strategically aligned with our long-term target to grow our Digital Games creative centre to up to 20 per cent of Spin Master’s total revenue. Leveraging our expanding capabilities and roster of valuable intellectual property, we are well positioned to build engaging, evergreen digital games properties as gaming continues to permeate entertainment time for children.”
Nørdlight brings over 50 years of combined experience in the mobile games industry, delivering some of the largest grossing mobile digital games in history including running the prototype team at King.com and leading the technology and art for digital games titles including Candy Crush Saga.
Olle Bäck, CEO of Nördlight, added,
“For us, the indie feeling in studio construction is crucial, which is why we have chosen to do this with Spin Master who shares so many of our values and really sees the possibility of building a modern studio with the employees’ creativity in focus. In addition, the access to IPs we can now work with is incredible and that together we make a digital version of one of the world’s best-selling puzzle is, in short, a dream come true.”
Spin Master is a leading global children’s entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games.
Spin Master Corp. (TOY) opened trading at C$47.31.
