- X1 Esports and Entertainment (XONE) provided an update on commercial progress with its wholly-owned subsidiary Tyrus LLC
- Over the course of this year, the company’s brand deals for talent grew almost 90 per cent from March 2022 to July 2022, going from an average of 18 to 34 contracts closed per month
- Amazon partnered with Tyrus talent IAmBrandon in a cloud gaming service campaign
- X1 Esports and Entertainment Ltd. (XONE) is up 23.44 per cent, trading at C$0.39 per share at 2:30 pm ET
X1 Esports and Entertainment (XONE) provided an update on commercial progress with its wholly-owned subsidiary Tyrus LLC.
Tyrus is a content creator and social media influencer management firm. Over the course of this year, the company’s brand deals for talent grew almost 90 per cent from March 2022 to July 2022, going from an average of 18 to 34 contracts closed per month.
Highlights:
- Amazon partnered with Tyrus talent IAmBrandon in a cloud gaming service campaign
- Warner Brothers partnered with Tyrus talent Brizzy Voices for Harry Potter’s 20th-anniversary showcase
- Twitch cooking series, ‘Unleash the Feast’, backed by HelloFresh guest starred four Tyrus members – PastaroniRavioli, Shado_Temple, EdgarAllanBroLIVE, and Catieosaurus
- Kate Stark engaged by BMO to appear on Twitch stream, ‘Where Gaming Meets Banking’
X1’s CEO, Mark Elfenbein, said that since acquiring Tyrus earlier this year, the team has been impressed by the company’s steady and continued growth.
“It was recently recognized by Business Insider as one of the top influencer talent management firms in the space with agents who are among the most impactful in the industry.”
He believes that with the appetite of large brands to tap into the unique appeal and reach of gaming influencers, this level of growth is sustainable in the long term.
Tyrus’ CEO, Amanda Solomon, noted the power and potential of influencer-led marketing campaigns have led to major global brands increasingly looking to gaming and esports influencers to help build profiles for their newest and hottest products with Gen Z audiences.
“We have seen very solid month-on-month growth since the start of the year and are already filling a strong pipeline into 2023 and beyond. To see our talent working with a growing number of the world’s largest and most notable brands shows the impact and unique influence these creators have with their GenZ audiences and the strength of this as a key marketing channel going forward.”
X1 Esports and Entertainment Ltd. is a gaming and entertainment company that helps connect brands with Gen-Z and millennial audiences all over the world.
X1 Esports and Entertainment Ltd. (XONE) is up 23.44 per cent, trading at C$0.39 per share at 2:30 pm ET.
