- GameOn (GET) partners with MX Player to introduce cricket prediction games
- The free-to-play game will be available to MX Player’s large and diverse user base for domestic and international cricket events, tournaments and leagues
- Watched by an estimated 2.5 billion fans across the world as the second-most popular sport, India is synonymous with cricket
- Viewership during the opening week of last season’s IPL in October was 269 million viewers (up 15 per cent) for seven matches across 21 channels
- From the stable of Times Internet, MX Player has now spread its footprints across 12 markets
- GameOn Entertainment Technologies Inc. (GET) is down 2.50 per cent and is trading at C$0.39 at 12:25 pm ET
GameOn Entertainment (GET) is partnering with India’s entertainment app, MX Player, to introduce cricket prediction games for mobile.
The free-to-play game will be available to MX Player’s large and diverse user base for domestic and international cricket events, tournaments and leagues.
“At GameOn, we power the best content in the world with the most innovative predictive gaming technologies in the world,” said Matt Bailey, GameOn CEO.
“To exclusively power MX Player’s free-to-play prediction games is a huge opportunity to further engage an already passionate fan base that is yearning for cricket and connectivity during this time,” added Bailey.
Watched by an estimated 2.5 billion fans across the world as the second-most popular sport, India is synonymous with cricket.
India has won the Cricket World Cup twice (1983 and 2011), and were champions of the inaugural T20 World Cup in 2007.
The Indian Premier League (IPL) is the gold standard for domestic cricket leagues around the globe, and is the sixth-most valuable sports league in the world, according to Forbes, trailing the NFL, UEFA Champions League, and the four biggest domestic soccer competitions in Europe.
Viewership during the opening week of last season’s IPL in October was 269 million viewers (up 15 per cent) for seven matches across 21 channels, according to India’s Broadcast Audience Research Council.
“At MX Player, we believe in bringing our consumers engaging offerings across multiple avenues and we’re delighted to partner with GameOn for this cricket prediction game that fuels the passion for the sport in the country,” said Nakul Kapur, Head of International Business and Games at MX Player.
“Connecting millions of avid fans through their shared love for cricket, this game will keep you on the edge of your seat with its prediction model,” concluded Kapur.
MX Player is an entertainment super app that integrates all forms of entertainment on one platform-including video playback, streaming video and gaming (in select markets).
It hosts a wide library of premium content across 10 languages, including a critically acclaimed slate of MX Originals/Exclusives, movies, web series and TV shows.
From the stable of Times Internet, the digital venture of Times of India, India’s largest media and entertainment group, MX Player has now spread its footprints across 12 markets.
GameOn Entertainment Technologies (GET) is the leading technology company providing consumers, broadcasters, sportsbooks, venues and brand partners with interactive, social experiences around sports, television and live events.
GameOn Entertainment Technologies Inc. (GET) is down 2.50 per cent and is trading at C$0.39 at 12:25 pm ET.
