- Plant Veda (MILK) has entered into a co-marketing initiative with Luniu Mall, one of Canada’s largest Chinese-Canadian online grocery delivery services
- The two companies will develop Mandarin-speaking marketing content to reach the Chinese-Canadian community
- Plant Veda, a company that produces dairy alternatives, has a mission to accelerate humanity’s shift to a plant-based lifestyle
- Plant Veda Foods Ltd. (MILK) is currently trading at $1.72 per share
Plant Veda Foods Ltd. (MILK) has entered into a co-marketing initiative with one of Canada’s largest Chinese-Canadian online grocery delivery services.
Plant Veda began listing its products on the Luniumall.com website earlier this year.
The co-marketing initiative is a logical next step in this partnership. The two companies will develop Mandarin-speaking marketing content to reach the Chinese-Canadian community.
Michael Yang, president of Plant Veda, commented on the initiative.
“The entrance into the Chinese-Canadian community is an important one, not only because there is a significant number of Mandarin-speaking consumers in Canada, but also because most of them have relatives in China which is one of the largest dairy markets in the world,” he said.
Plant Veda believes the introduction of their brand to the Mandarin-Canadian consumer market will pave the way for the company’s planned international expansion.
The company said in a press release that it “is thrilled for this partnership, which will play a vital role in making healthier options available and accessible to new markets.”
Plant Veda has a mission to accelerate humanity’s shift to a plant-based lifestyle, improving the environment and humanity’s overall health.
The company has created award-winning plant-based dairy alternatives that it believes are better than the original in terms of health and flavour.
Plant Veda Foods Ltd. (MILK) is currently trading at $1.72 per share.
