- Hill Street Beverage Company (BEER) has officially appointed Craig Binkley as its full-time Chief Executive Officer
- Since February 2021, Hill Street has operated with an interim co-CEO structure to ensure breadth of senior leadership presence during a time of transition
- Mr. Binkley served as interim co-CEO along with fellow board member Lori Senecal
- Hill Street Beverage Company is a progressive non-alcoholic beverage and cannabis solutions company
- Shares in Hill Street Beverage Company Inc. (BEER) are steady, trading at $0.055 per share
Hill Street Beverage Company (BEER) has officially appointed Craig Binkley as its full-time Chief Executive Officer.
Since February 2021, Hill Street has operated with an interim co-CEO structure to ensure breadth of senior leadership presence during a time of transition as the company re-engineered its business model.
Mr. Binkley served as interim co-CEO along with fellow board member Lori Senecal over the last 10 months.
“The interim plan of having two globally experienced CEOs has been important during the company’s transition, as we worked to transform the business model and to set up the operational backbone to support the breadth and scale of the global growth agenda,” commented Ms. Senecal.
With Mr. Binkley’s new appointment as permanent CEO, Ms. Senecal will transition out of the interim co-CEO role and continue with her current role on the board of directors.
“The support and skill that both Lori and Craig have provided to Hill Street and its shareholders over the past ten months have been exceptional,” said board chair Jack Fraser.
“Having Craig step into the Chief Executive Officer role full time,” added Mr. Fraser, “provides operational continuity to the business and the strong eco-system of partners that has been developed, and it solidifies the leadership of Hill Street behind the clear growth plan that has been put in place.”
Hill Street continues to maintain a strong growth momentum across its business activities, including commercializing it DehydraTECH and distributing its cannabis-infused and alcohol-free beverages.
“My joint roles as interim co-CEO and board member have allowed me to more deeply assess the opportunities and needs of the business first-hand and to gain operational insight into the lines of business with the best growth and profitability potential,” commented Mr. Binkley. “Looking ahead, the roadmap is clear and I could not be more excited to lead the team in driving the company forward.”
Hill Street Beverage Company is a progressive non-alcoholic beverage and cannabis solutions company.
The company’s brands include a portfolio of award winning Vin(Zero) alcohol-free wines. Its Hill Avenue Cannabis brands include (V)ia Regal Pink and White Grape Sparklers.
Shares in Hill Street Beverage Company Inc. (BEER) are steady, trading at $0.055 per share as of 10:10 am EST.
