- Datable (DAC) will join a leading advertising agency to enable a high-profile marketing program
- The client, a global consumer goods company, previously enlisted Datable to facilitate marketing and consumer data collection for three of its 65 brands
- The agreement will provide Datable with $380,000 in license and reward revenue
- Datable is the developer of PLATFORM3, a consumer lifecycle and data management platform for global consumer brands
- Datable (DAC) is unchanged trading at $0.02 per share
Datable (DAC) will join a leading advertising agency to enable a high-profile marketing program.
The client, a global consumer goods company, employed Datable’s PLATFORM3 consumer lifecycle and data management platform for marketing and consumer data for three of its 65 brands in 2021, representing over $500,000 in revenue for Datable.
The ad agency has been licensing PLATFORM3 since 2019 to host its loyalty and consumer data programs on behalf of global consumer goods companies. This relationship accounted for over $1 million in revenue for Datable in 2021.
The agreement will provide Datable with $380,000 in license and reward revenue from November 1, 2022, to January 31, 2023.
Datable now has over $4.4 million in revenue under contracts for 2022 and future periods, of which over $3.75 million is expected to be recognized in 2022.
The company expects its gross margin to be between 40 and 50 per cent in 2022.
“This agreement with our largest customer is a testament to the ROI we are delivering to their customers,” said Robert Craig, Datable’s CEO. “It is encouraging to see that our investment in building an enterprise-level SaaS consumer data and marketing platform is providing results for some of the world’s largest consumer brands.”
Datable is the developer of PLATFORM3, a consumer lifecycle and data management platform for global consumer brands.
Datable (DAC) is unchanged trading at $0.02 per share as of 9:43 am EST.
