- Simply Better Brands (TSXV:SBBC) announced that its Trubar protein bar is now available in select Target stores across the United States
- Simply Better Brands is a brand accelerator in the global protein-based nutrition category
- The food and nutrition stock has added 40 per cent since May 2020
Simply Better Brands (TSXV:SBBC) – a growing brand house focused on protein-based nutrition – announced that its Trubar protein bar is now available in select Target (NYSE:TGT) stores across the United States. Flavours on offer include:
- “Oh Oh Cookie Dough”.
- “Daydreaming about Donuts”.
- “Smother Fudger Peanut Butter”.
The deal increases Trubar’s footprint of approximately 15,000 new distribution points in 2024 alone. Leading retailers recently onboarded include Costco and Sam’s Club.
Simply Better Brands has been profitable over the past two quarters, posting net income of US$4.19 million in Q3 2024 and US$4.68 million in Q2 2024. Investors can expect Q4 and full-year 2024 financial results on April 22.
Leadership insights
“We are very pleased to add Target to our growing list of leading retail partners,” Erica Groussman, Trubar’s co-founder and chief executive officer, said in a statement. “Our convenient “better for you” clean ingredient protein bar is a great fit for Target with its focus on making shopping faster, easier and more convenient, and we look forward to introducing Trubar to Target customers seeking healthy and great-tasting snacking options.”
About Simply Better Brands
Simply Better Brands is a brand accelerator in the global protein-based nutrition category.
Simply Better Brands stock (TSXV:SBBC) is down by 3.92 per cent trading at C$0.98 per share as of 10:33 am ET. The stock has added 40 per cent since May 2020.
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(Top photo of Simply Better Brands’ Trubar protein bar: Simply Better Brands)
