- MiniLuxe (TSXV:MNLX) signed WNBA player Kiki Rice, the newly minted Toronto Tempo’s inaugural draft pick, as its first brand ambassador
- The lifestyle brand is focused on nail care and esthetic services, including a suite of proprietary products, with more than 4 million services performed to date
- MiniLuxe stock last traded at C$0.35 and has given back 37.5 per cent year-over-year
MiniLuxe (TSXV:MNLX) signed WNBA player Kiki Rice, the newly minted Toronto Tempo’s inaugural draft pick, as its first brand ambassador.
Rice, a first-round sixth overall pick, will invest in the company and vie to deepen its appeal in the Canadian market through what Friday’s news release refers to as “purpose-driven initiatives that invest in the long-term growth of women and their impact beyond the court.”
From a planning perspective, Rice will be tasked with enhancing storytelling, campaigns and collaborations – including nail art collections and nail and hand treatments – as well as broader community investment initiatives. The company released record financial results for Q2 2025, including a substantial year-over-year increase in adjusted EBITDA.
“I’m always looking for ways to personalize my everyday as well as gameday looks. I have gone to MiniLuxe for their custom press-ons and elevated nail designs throughout my college career, and I love the unique personal spin they give to my outfits and the team uniform,” Rice said in a statement. “I’ve been intentional to choose partnerships with brands that genuinely reflect who I am, my values and what I use in my everyday life, so I was naturally drawn to MiniLuxe and am honored to now partner with them.”
MiniLuxe and Rice’s relationship began during March Madness, when the former UCLA Bruin sported two custom MiniLuxe press-on nail sets inspired by Bruin iconography, as well as her personal style, on her way to winning the 2026 NCAA champion.
She followed up this collaboration with a MiniLuxe nail art manicure at the 2026 WNBA Draft in April, which she wore on the Orange Carpet, showcasing the brand on a nationwide stage.
Tony Tjan, co-founder and chief executive officer of MiniLuxe, summed up the signing, noting that, “As a Canadian-listed company, and with Kiki as one of our equity participants, it further reinforces our shared values – the partnership seems to be written in the stars.”
About MiniLuxe Holding
MiniLuxe is a lifestyle brand specializing in nail care and esthetic services with a focus on socially responsible labor practices and cleaner, better-for-you products. The company has performed more than 4 million services to date.
The beauty stock (TSXV:MNLX) last traded at C$0.35 and has given back 37.5 per cent year-over-year.
Join the discussion: Find out what investors are saying about this beauty stock on the MiniLuxe Holding Corp. Bullboard and make sure to explore the rest of Stockhouse’s stock forums and message boards.
