PriceSensitive

AcuityAds (TSX:AT) reports second quarter financial results

Media
TSX:AT
10 August 2022 14:30 (EDT)

Twitter| AcuityAds Inc.

AcuityAds Holdings (AT) announced its financial results for the three months ended June 30, 2022.

Second quarter highlights:

Tal Hayek, Co-Founder and Chief Executive Officer of AcuityAds, commented on the results.

“While total company revenue was lower than the prior year due to salesforce transition issues, we continue to see growing adoption of illumin-particularly in self-serve usage. Our strategic initiatives to grow illumin self-serve revenues have already begun to pay off as these revenues grew 94 per cent sequentially, even as illumin self-serve clients grew 24 per cent. This sequential growth supports our belief that illumin’s tremendous ease of use naturally lends itself to self-serve operation and we expect to see continued growth.”

AcuityAds is a leading advertising technology company. Its Journey Advertising platform, illumin, offers media planning, buying and real-time intelligence from a single platform. With proprietary Artificial Intelligence, illumin brings unique programmatic capabilities to connect the consumer journey and help marketers understand a consumer’s true value to their brand.

AcuityAds Holdings Inc. (AT) is up 16.51 per cent, trading at C$3.74 per share at 2:18 pm ET.


Related News