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AI in Canada: 5 defining trends

Market News, Technology
TSX:IBM
02 February 2026 08:52 (EST)

Maple leaf with technological design. (Source: Adobe Stock. Generated by AI)

A pair of new studies from IBM (NYSE:IBM) show that businesses in Canada are taking confident strides into an AI-powered future, leveraging investments today towards greater organizational strength into 2030 and beyond.

The first study, from IBM’s Institute of Business Value (IBV), delineates five trends that encapsulate the current state of AI in Canada, as told by 1,028 C-suite executives from large enterprises across 20 industries, complemented by perspectives from 8,500 full-time employed consumers with AI knowledge from basic to expert. Here’s a breakdown:

The second study, also from the IBV, entitled Enterprise in 2030, predicts a concerted rise in AI-first business models by the end of the decade, supported by 75 per cent of the Canadian C-Suite expecting AI to be a major revenue contributor, driven by an expected 147 per cent increase in AI investments over the next four years.

These investments led 76 per cent of respondents to postulate a professional environment where mindset matters more than skills and 59 per cent to expect a significant number of employee skills to become obsolete by 2030, suggesting that we are only at the start of a long-term shift in how Canadians do business.

Management commentary

“Canadian organizations are entering 2026 with confidence – not because the economy is predictable, but because leaders are betting on AI as a long-term growth engine,” Rob Wilmot, general manager at IBM Consulting Canada, said in Monday’s news release. “The priority now is to move beyond experimentation and embed AI into core decision-making, operations and client engagement in a way that strengthens trust and transparency. What we are seeing this year is the early arc of a broader shift. The choices leaders make in 2026 will shape how competitive they are through the end of the decade.”

About IBM

IBM is a global hybrid cloud, AI and consulting company with clients in more than 175 countries.

IBM stock (NYSE:IBM) last traded at US$306.70, adding 17.63 per cent year-over-year and 163.65 per cent since 2021.

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