Air Canada Jane Goodall Institute of Canada
Air Canada and Jane Goodall Institute of Canada Spotlight Illegal Wildlife Trade and Biodiversity Challenges (Source: Air Canada).
  • Air Canada (TSX:AC) and the Jane Goodall Institute’s new initiative targets the illegal wildlife trade and its global biodiversity impact
  • The airline’s new awareness campaign will spread across its in-flight entertainment, and social media to raise awareness of the illegal wildlife trade
  • The company boasts a zero-tolerance policy on carrying banned species, and hunting trophies or products associated with illegal wildlife activities
  • Air Canada stock opened trading at C$19.67 per share

Air Canada (TSX:AC) and the Jane Goodall Institute’s new initiative is targeting the illegal wildlife trade and its impact on global biodiversity.

The airline’s new awareness campaign will spread across its in-flight entertainment and social media to raise awareness of the illegal wildlife trade. The company touts itself as the first airline globally to showcase conservation documentaries onboard from Age of Union, a nonprofit environmental alliance that supports efforts to protect the planet’s threatened species and ecosystems.

The awareness campaign will showcase animals endangered from the illegal wildlife trade, along with a message from Dr. Jane Goodall.

“As a global airline, we can use our platform to bring more awareness to the illegal wildlife trade and how that affects overall biodiversity,” Air Canada’s head of investor relations and corporate sustainability, Valerie Durand, said in a news release. “To further support this important work, all Aeroplan points donated to The Jane Goodall Institute of Canada for one week following Earth Day will be matched by Aeroplan. We are also honoured to celebrate Dr. Goodall’s 90th year by supporting her birthday tour across Canada to inspire the next generation of environmental stewards.”

The company boasts a zero-tolerance policy on carrying banned species, and hunting trophies or products associated with illegal wildlife activities. Air Canada became a signatory to the Buckingham Palace declaration in 2020, and was the first airline in the Americas to hold the IATA IWT certification, which confirms policies and procedures are in place to reduce the likelihood of the transportation of illegal wildlife products.

Air Canada is Canada’s largest airline. It provides service to more than 180 airports in Canada, the United States and internationally across six continents.

Air Canada stock (TSX:AC) opened trading at C$19.67 per share and has added 5.40 per cent year-over-year, but has lost nearly 40 per cent over the past five years.

Join the discussion: Learn what other investors are saying about this airline stock on the Air Canada Bullboard, and check out Stockhouse’s stock forums and message boards.

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