Aleafia Health (AH) is continuing to increase its market share by focusing on its highest revenue-generating dried flower, pre-roll, and vape product categories.
Aleafia Health is a vertically integrated and federally licensed Canadian cannabis company, which owns three licensed cannabis production facilities.
Aleafia consumers continue to express strong interest in the Sunday Market House of Brands adult-use cannabis products in these categories.
In February, the company changed its business strategy towards being a branded cannabis products provider, with branded cannabis representing 80 per cent of total net revenue in 2021 compared to 33 per cent in 2020.
Aleafia Health CEO, Tricia Symmes, commented,
“Now we continue to deliver on that strategy, with record growth in market share in February and unique product introductions that demonstrate the success of our Sunday Market House of Brands, setting the stage for future success in the highest volume cannabis categories.”
In February Aleafia Health achieved a record 2.06 per cent adult-use market share in four major markets, advancing from 1.54 per cent in November 2021.
The company recently shipped its first flower SKUs to B.C., including 14-gram bags of Divvy Sour Kush and Flo, and 3.5-gram bags of Divvy Black Widow CBD.
“Divvy, the company’s well-established everyday brand, is focused on an exceptional value proposition, with a full suite of dried flower, pre-rolls, vapes and cannabis derivative products benefitting from supply agreements with Ontario, Alberta, Saskatchewan, British Columbia,” said Symmes.
Aleafia received a $1 million purchase order from Ontario, covering a wide range of products. Aleafia Health has also secured purchase orders from Australia and Europe that exceed 2021 second-half sales to international markets.
Aleafia Health Inc. (AH) is up 10.53 per cent trading at $0.10 per share as of 2:43 p.m. ET.