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ARHT Media (TSXV:ART) hologram technology recreates Star Trek.

Technology
TSXV:ART
25 July 2022 12:15 (EDT)

ARHT Media’s (ART) hologram technology recreates Star Trek at Paramount+ Summit of Stars in London.

ARHT is a global leader in developing, producing and distributing high-quality and low-latency holograms and digital content. The company recently partnered with Paramount+ to deliver the iconic Star Trek discovery’s transporter hologram experience to the public at the Paramount+ Summit of Stars. The month-long event in London started on June 20th and lasted until July 17th.

Inspired by popular film and TV shows streaming on Paramount+, it featured consumer-led installations, pop-ups and activations. The activations attracted people to the Piccadilly and Leicester Square area in London. They allowed patrons to enter a recreated set of the iconic transporter from Star Trek Discovery and become a hologram before their own eyes as they “beamed up” just like characters from the show.

The event was a success, with over 5,000 visitors enjoying the experience within two weeks of opening and over 80% of those visitors engaging with Paramount+’s CAPSULE Star Trek experience.

Social media beamed with over 4,000 selfie moments being created and boasting an influencer campaign which reached over 3 million users.

Tim West, Senior Brand PR Director at Paramount+ has this to say:

“The Star Trek experience was a great success, and guests were amazed that they were able to witness being turned into holograms, especially as part of such a timeless television show.”

Larry O’Reilly, CEO of ARHT, went on to say:

“With the launch of our latest hologram display solution, CAPSULE, we have entered a new realm of applications for our hologram technology, including more experiential and entertainment-focused solutions.”

ARHT (ART) is a pioneer in the live hologram industry and their HoloPresence technology offers a complete end-to-end solution for the capture, transmission and display of live holograms for in-person, hybrid, and online events.

ARHT (ART) is currently trading at C $0.20.


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