- BBTV (BBTV) has signed a content management agreement with The Harlem Globetrotters
- The company will provide rights management, channel management and content development to enhance the Globetrotters’ iconic brand
- The partnership represents a source of high gross margin revenue in a key growth area for the company
- BBTV Holdings is a global media and technology company
- BBTV (BBTV) is unchanged trading at $0.83 per share
BBTV (BBTV) has signed a content management agreement with The Harlem Globetrotters.
The Harlem Globetrotters are a legendary exhibition basketball team that has entertained fans in over 124 countries and territories across six continents since 1926.
The team is a subsidiary of Herschend Enterprises, the largest family-owned themed entertainment company in the U.S.
BBTV will provide rights management, channel management and content development across multiple platforms including YouTube and Facebook.
Content management is a cornerstone of BBTV’s Plus Solutions and represents a key growth area with high gross margins.
“We’ve seen first-hand how powerful sports fandom can be for millennials and Gen Z across digital platforms, and we couldn’t be more excited to harness that power for the Globetrotters,” stated Lewis Ball, Chief Strategy Officer, BBTV.
“BBTV is the right partner for us as we continue to build our digital presence and grow our legacy with new generations to come,” added Keith Dawkins, President of The Harlem Globetrotters and Herschend Entertainment Studios.
BBTV Holdings is a global media and technology company.
BBTV (BBTV) is unchanged trading at $0.83 per share as of 10:38 am EST.