- BlueRush Inc (TSXV:BTV) has partnered with Pacific Life to launch the Retirement Income Translator on BlueRush’s IndiVideo platform.
- The tool is designed to educate people about their savings and retirement income options.
- The Retirement Income Translator will gather real-time data and produce a personalised video for customers.
- BlueRush expects the use of personalised video content to be a significant source of company growth.
- BlueRush’s share price remains unchanged, with shares trading at $0.06 apiece.
Software company BlueRush (BTV) and insurance company Pacific Life are set to launch the Retirement Income Translator on BlueRush’s IndiVideo platform.
Pacific Life designed the invention in order to raise awareness about protected lifetime income solutions.
Using interactive data-gathering video platform IndiVideo, the Retirement Income Translator will record real-time data from pre-retirees. It will then generate a personalised video which tells customers about their current savings and retirement income options.
BlueRush CEO, Steve Taylor, spoke about the partnership. “More and more of our existing customers are expanding their use of personalised video, and we expect this to continue to be a significant source of growth. We are excited to leverage our IndiVideo platform to support Pacific Life.”
BlueRush’s share price remains unchanged, with shares trading at $0.06 apiece.