- Canopy Growth (TSX:WEED) is launching the award-winning California-grown Claybourne cannabis brand in Canada through an exclusive licensing agreement
- The initial rollout features Claybourne’s Frosted Flyers infused pre-rolls in five high-potency strains
- Canopy Growth is the global cannabis company behind the brands Doja, Wana, Jetty Extracts, 7ACRES, Ace Valley, Tweed, Hi Way, Deep Space and Storz & Bickel, among others
- Canopy Growth stock has given back 34.76 per cent year-over-year and 97.81 per cent since 2019
Canopy Growth (TSX:WEED) is launching the award-winning California-grown Claybourne cannabis brand in Canada through an exclusive licensing agreement.
Founded in 2017, Claybourne has grown into a top 3 cannabis brand in California driven by a reputation for quality blunts, indoor flower and infused pre-rolls delivered through untraditional collaborations and partnerships.
Canadian medical and adult-use consumers will have initial access to Claybourne’s Frosted Flyers infused pre-rolls, including the high-potency strains Blue Dream, Strawberry Cough, Pineapple Express, Grape Gasolina and Banana OG.
The Claybourne rollout covers recreational cannabis e-commerce channels and retail locations in select regions, as well as the Spectrum Therapeutics online store for medical consumers.
Based on internal sales data from Canopy Growth, Canada’s pre-roll segment has grown by 94 per cent since 2022, with infused pre-rolls representing 9.6 per cent of the recreational market.
Leadership insights
“Claybourne Frosted Flyers are one of the most successful infused pre-rolls available in the U.S. and bringing them to adult consumers across Canada is a major step forward in Canopy Growth’s innovation and commercialization strategy as we push even further into the rapidly expanding pre-roll joint category,” Dave Paterson, president of Canopy Growth’s Canadian businesses, said in a statement. “This launch shows our dedication to delivering exciting brands and innovative products that raise the bar for what an elevated cannabis experience should be.”
“Claybourne was built on a passion for pushing boundaries and we’re excited to bring that spirit to Canadian adult-use consumers,” added Nick Ortega, Claybourne’s president and chief executive officer. “From the start, our focus has been on crafting innovative, high-quality flower and infused pre-rolls that give consumers an elevated experience they can’t find anywhere else. We can’t wait to introduce Claybourne Frosted Flyers and for Canadian adults to enjoy the unique quality and creativity that defines our brand.”
About Canopy Growth
Canopy Growth is the global cannabis company behind the brands Doja, Wana, Jetty Extracts, 7ACRES, Ace Valley, Tweed, Hi Way, Deep Space and Storz & Bickel, among others.
Canopy Growth stock (TSX:WEED) opened with a loss of 0.19 per cent trading at C$5.35 per share. The stock has given back 34.76 per cent year-over-year and 97.81 per cent since 2019.
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(Top photo of Claybourne infused cannabis pre-rolls: CNW Group and Canopy Growth)