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Co-Founder and CEO of Alpha Foods appointed to Blender Bites’ (CSE:BITE) advisory board

Consumer
CSE:BITE
03 June 2022 09:00 (EDT)
Blender Bites - Cole Orobetz

Source: LinkedIn

Blender Bites (BITE) has appointed Cole Orobetz to the company’s advisory board, effective immediately.

Orobetz is the co-founder and current CEO and CFO of Alpha Foods Inc., a California plant-based meal solution company. Alpha Foods has grown to become a leading plant-based meal solution platform and is currently found in over 9,000 stores across North America including Costco, Kroger, Whole Foods, Sprouts, Albertsons Safeway and Walmart.

Cole holds a Bachelor of Commerce in Accounting from the University of Calgary, and is a Chartered Professional Accountant. Orobetz started his career at Ernst & Young LLP and spent a number of years in food and agriculture venture capital as Investment Director with Aviro Capital.

Cole has a proven history of building businesses along side entrepreneurs from the onset of their journey, extensive experience in originating, negotiating, and closing equity-structured investments, and providing strategic and financial advice to entrepreneurs and seasoned senior executives.

Chelsie Hodge, Founder of Blender Bites, commented on the appointment.

“Cole’s experience in building a successful frozen food company in the United States and Asia, as well as his acumen in business strategy and development, will be extremely beneficial to Blender Bites as we look to accelerate the Company’s growth aggressively into International markets. I look forward to working closely with Cole on our 2022 expansion plans, and believe his appointment will bring highly relevant expertise and insights to the Blender Bites team. On behalf of the entire Blender team, I would like to welcome him to the Advisory Board,”

Blender Bites is a Canadian company offering organic, plant-based, frozen smoothies in over 900 stores across Canada and the United States.

Blender Bites (BITE) opened trading at C$0.80.

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