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D-BOX (TSX:DBO) partners with Mercedes-Benz and Mercedes-AMG

Consumer, Market News, Technology
TSX:DBO
17 January 2023 12:00 (EDT)

Source: D-BOX.

D-BOX (DBO) has signed a licensing agreement for a Mercedes-Benz and Mercedes-AMG motion platform.

D-BOX will develop and commercialize the multipurpose platform by February 2023, targeting consumers and car dealerships.

The plug-and-play platform will be compatible with almost all sim racing chassis manufacturers. It will offer functionality in conjunction with chairs, sofas, fitness devices, as well as in-home and commercial entertainment devices.

It will also be compatible with the D-BOX ecosystem, which offers haptic experiences for more than 2,500 films and television series. Additionally, Mercedes-Benz intends to make its proprietary content (motorsport events, vehicle presentations) compatible with the platform as well.

The agreement opens the door for added product development opportunities leveraging iconic car brands.

“Mercedes-Benz consistently delivers the best quality products with their luxury brand. We are very proud of this recognition by such an iconic brand and to bring our D-BOX haptic technology and immersive entertainment to their global ecosystem,” said Sébastien Mailhot, D-BOX’s President and CEO.

“Together, we can extend the Mercedes-Benz and Mercedes-AMG brands to multiple unique experiences at home (with movies and music, gaming and sim racing, and health and fitness) and in the commercial sector (dealerships and flagship stores, fairs and exhibitions, as well as theme parks and cinemas),” he added.

D-BOX creates immersive entertainment experiences through motion, vibration and texture. It offers the first haptic system endorsed by the Fédération Internationale de l’Automobile.

D-BOX Technologies (DBO) is up by 5.88 per cent, trading at $0.09 per share as of 10:33 am EST.


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