• Datametrex AI is integrating its AnalyticsGPT software into CBM Entertainment’s marketing, targeting their K-pop artist roster
  • This technology can assist CBM in creating more targeted marketing campaigns, optimizing promotional efforts for K-pop events in North America
  • Valued at US$8.1 billion in 2021, ResearchAndMarkets.com projects the Global K-pop events market will reach $US20 billion by 2031
  • Datametrex stock opened trading at $0.20 per share

Datametrex AI (TSXV:DM) is integrating its AnalyticsGPT software into CBM Entertainment’s marketing, targeting their K-pop artist roster.

Datametrex signed a partnership agreement with the Vancouver-based entertainment company to enhance its marketing strategy.

Working to enhance marketing approaches using AI technology, the implementation of AnalyticsGPT is expected to refine CBM’s marketing efforts by offering insights into audience preferences and market trends. This technology can assist CBM in creating more targeted marketing campaigns, optimizing promotional efforts for Korean pop music (K-pop) events in North America and potentially increasing audience engagement and event attendance.

Valued at US$8.1 billion in 2021, ResearchAndMarkets.com projects the Global K-pop events market will reach $US20 billion by 2031, growing at a compound annual growth rate of 7.3 per cent.

“Leveraging AI and AnalyticsGPT in K-pop marketing opens up new avenues for creativity and effectiveness in reaching audiences,” Charles Park, CEO of Datametrex, said in a news release. “This partnership marks a significant step forward in our journey towards innovative marketing solutions.”

“This partnership with Datametrex introduces a new era of marketing for us,” Mark Lee, president of CBM Entertainment, said. “By integrating AI technology, we’re looking forward to elevating our approach to promoting K-pop artists and events.”

CBM Entertainment, which has been recognized for its work with K-pop stars such as Rain, DJ Doc, and K-Tigers, brings extensive experience promoting top-tier K-pop talent.

Datametrex AI Ltd. develops innovations in technology, healthcare and artificial intelligence that enhance operational efficiencies and business outcomes.

Datametrex stock opened trading more than 33 per cent higher at at $0.20 per share. The stock is up by 33.33 per cent this week, but down by 80 per cent year-over-year.

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