- Datametrex AI (DM) has signed its first contract for COVID-19 test kits within Canada’s film and television industry
- Under the contract, the company provided the kits and conducted testing for a production company based in Vancouver
- Since obtaining South Korean COVID-19 test kits in April, Datametrex has prolifically sold kits to buyers in Canada’s mining industry
- The company believes that Canada’s hard-hit film and TV industry represents a similar opportunity for future profit
- Datametrex AI (DM) is up 10 per cent and is currently trading at C$0.165 per share
Datametrex AI (DM) has signed its first contract for COVID-19 test kits within Canada’s film and television industry.
The contract was with Bob Industries LLC, a production company based in Vancouver. Under the contract, Datametrex provided the kits, and conducted COVID-19 testing for Bob Industries.
Since obtaining rights to import South Korean COVID-19 test kits in April, Datametrex has been busy selling them to Canada’s mining industry. The company has been prolific in this area, with buyers signing contracts for tens of thousands of test kits.
Datametrex believes that Canada’s hard-hit film and TV industry represents a similar opportunity for future profit. British Columbia is home to numerous film and TV studios, especially those in Vancouver, the third largest production centre in North America.
However, Canada’s C$8.92 billion film and TV production industry took a beating when the COVID-19 pandemic struck earlier this year. In March, the production shut-downs would have impacted as many as 179,000 full-time equivalent jobs.
That said, some US studios are moving their film and TV productions to Canada, because of the more readily available COVID-19 testing there. This is likely to kickstart the industry, and provide the perfect market for Datametrex’s test kits.
Datametrex’s CEO, Marshall Gunter, commented on the ongoing need for COVID-19 testing and screening across all industries.
“With the changing nature of the pandemic and worldwide regulations, it is essential that the solutions we develop at Datametrex are flexible and accurate.
“With our pre-screening and screening tools, this industry can resume and provide us with the much-needed entertainment that this newly indoor, online-based culture requires,” he said.
Datametrex AI (DM) is up 10 per cent and is trading at $0.165 per share at 1:05pm EDT.