- DGTL Holdings (DGTL) subsidiary Engagement Labs has signed a new client in the media entertainment sector
- The contracts are valued at $200,000 over a 13-month period
- This new major account is a Nasdaq-listed global entertainment conglomerate
- The client awarded Engagement Labs a proof of concept (POC) contract to experience firsthand the TotalSocial platform
- DGTL Holdings Inc. acquires and accelerates digital media, marketing and advertising software companies, powered by artificial intelligence (AI)
- Engagement Labs is a data and analytics firm that provides social intelligence for companies
- The share price of DGTL Holdings Inc. (DGTL) remained unchanged at $0.16
DGTL Holdings (DGTL) subsidiary Engagement Labs has signed a new client in the media entertainment sector.
After an initial statement of work (SOW), the client chose to continue the relationship with a subscription to continue the measurement and tracking of multiple television and streaming content brands in its portfolio.
The combined contracts are valued at $200,000 over a 13-month period.
This new major account is a Nasdaq-listed global entertainment conglomerate with a current market capitalization of over $30 billion.
This new client of Engagement Labs has diversified holdings consisting of numerous international leaders in television, motion pictures, and digital streaming content services.
The client awarded Engagement Labs a proof of concept (POC) contract to experience firsthand the TotalSocial platform’s ability to help achieve their goals, including improved marketing ROI and growth in revenue.
Areas of focus include insights that provide a deeper understanding of how viewers consume and talk about their entertainment content and the linkage between their networks and shows to help optimize marketing and branding.
After a successful POC, the client extended the agreement to a full-year subscription to TotalSocial.
“This successful POC and the subsequent subscription demonstrates that Engagement Labs’ proprietary data, analytics and patented methodology help brands to transform and innovate in a competitive industry,” said Steven M Brown, Chief Commercial Officer of DGTL and President, CRO of Engagement Labs.
DGTL Holdings Inc. acquires and accelerates digital media, marketing and advertising software companies, powered by artificial intelligence (AI).
Engagement Labs is a data and analytics firm that provides social intelligence for companies.
The share price of DGTL Holdings Inc. (DGTL) remained unchanged at $0.16.