- Else Nutrition (BABY) announced that it is penetrating the Chinese market with the launch of a second online store with JD.com
- The company expects that it will significantly accelerate Else’s product penetration among Chinese parents
- JD.com is China’s largest online retailer, as well as the country’s biggest internet company by revenue
- Else Nutrition focuses on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults
- Else Nutrition Holdings Inc. (BABY) is holding steady at C$0.65 per share at 3:02 pm ET
Else Nutrition (BABY) announced that it is penetrating the Chinese market with the launch of a second online store with JD.com.
This follows the successful launch on Tmall in September. It comes at the start of the two busiest shopping months of the year in China. The company expects that it will significantly accelerate Else’s product penetration amongst Chinese parents.
Since launching direct-to-consumer sales through Tmall, Else has been featured on ChinaDaily.com.cn and listed as a bestseller on Tmall in the category. Else plans to take advantage of the success so far to increase brand awareness and sales.
Hamutal Yitzhak, CEO, and Co-Founder of Else Nutrition commented on the news.
“The reception for Else Nutrition products amongst Chinese consumers and key opinion leaders has been excellent. For this reason, we made the decision to launch our second store in China on JD.com – China’s largest e-tailer. We expect a very good response and accordingly have decided to increase the shipments to China in the coming months in anticipation of this demand.”
JD.com is China’s largest online retailer, as well as the country’s biggest internet company by revenue. JD has 580 million annual active customers, and the Else Nutrition JD store will allow parents on the platform to purchase Else Toddler and Baby Super Cereal products directly.
Else Nutrition focuses on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults.
Else Nutrition Holdings Inc. (BABY) is holding steady at C$0.65 per share at 3:02 pm ET.