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Else Nutrition’s (TSX:BABY) kids shakes fastest growing “Infant Formula & Toddler Nutrition Drink” in Natural Channel in 2022

Consumer, Market News
TSX:BABY
13 December 2022 09:00 (EDT)
Else Nutrition - CEO, Hamutal Yitzhak.

Source: YouTube.

Else Nutrition’s (BABY) Nutrition Kids Shakes are the two highest average weekly dollars sold products in the Natural Channel, according to SPINS.

SPINS is a retailer data aggregator.

The Else Vanilla flavour Plant Protein Nutritional Kids Shake has been the fastest-growing product among natural retailers over the last fifty-two weeks, with the second most popular product being the Else Nutrition Cocoa flavour shakes. The Else Nutrition products placed first and second ahead of all other competitors in the category sold within the Natural Channel.

“The Infant Formula and Toddler Nutrition category is very competitive and one where we truly bring a unique offering. The performance of Else Nutritional Kids Shakes amongst natural retailers is a clear endorsement that Else Nutrition’s plant-based products for children are loved by parents,” said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition.

“The Kids line is one of our new product offerings launched after our successful Toddler range, and it’s incredibly rewarding to see that parents value it as part of their children’s daily routines for clean, minimally processed nutrition.”

The Infant Formula and Toddler Drink category is one of the fastest-growing categories in the Natural Channel, with plant-based brands leading the growth.

Else Nutrition is a food and nutrition company that develops clean, plant-based food and nutrition products for infants, toddlers, children, and adults.

Else Nutrition Holdings Inc. (BABY) opened trading at C$0.52.


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