- Enthusiast Gaming (EGLX) has launched a new inclusivity campaign, Raise Your Game (RYG), created to support women in gaming
- The campaign raises awareness for a frequently overlooked, and very powerful, audience segment
- The RYG initiative demonstrates the company’s efforts to bring people together and promote diversity, acceptance, and inclusion within gaming
- Enthusiast Gaming is a gaming company building the media platform for video games and esports fans to connect and engage worldwide
- Enthusiast Gaming Holdings Inc. (EGLX) is up 2.17 per cent, trading at C$1.88 per share at 1:38 pm ET
Enthusiast Gaming (EGLX) has launched a new inclusivity campaign, Raise Your Game (RYG), created to support women in gaming.
The campaign raises awareness for a frequently overlooked, and very powerful, audience segment.
The company’s leadership recently made strategic changes that reflect its commitment to diversifying its internal team. It aligns with the Enthusiast Gaming mission to evolve alongside the ever-changing landscapes of gaming, content creation, and digital media.
The RYG initiative demonstrates the company’s efforts to bring people together and promote diversity, acceptance, and inclusion within gaming.
Amanda Rubin, SVP of Global Sales & Partnerships of Enthusiast Gaming, commented on the news.
“The industry is traditionally male-dominated. However, we know that women make up about 46 per cent of the total gaming audience. It is hard for these individuals to feel accepted within the current gaming community design. We are out to make a pivotal change for the industry and make a difference in how underrepresented groups are heard. This is why we believe RYG will help dismantle stereotypes and make gaming feel more inclusive.”
RYG will host its inaugural event on August 25 at 5 PM Eastern Time at OS NYC, New York City’s home for gamers, streamers, and content creators.
Enthusiast Gaming is a gaming company building the media platform for video games and esports fans to connect and engage worldwide.
Enthusiast Gaming Holdings Inc. (EGLX) is up 2.17 per cent, trading at C$1.88 per share at 1:38 pm ET.