- Enthusiast Gaming (EGLX) has revealed a Nielsen study that sheds light on its esports audience
- The study concluded that Luminosity Gaming reached over 132 million followers across all social platforms
- The team also surpassed one billion views on Twitch
- The company will use Nielsen’s study to inform its direct sales process
- Enthusiast Gaming is building the largest media and content platform for video game and esports fans to connect and engage worldwide
- Enthusiast Gaming (EGLX) closed up by 0.72 per cent trading at $5.61 per share
Enthusiast Gaming (EGLX) has revealed a Nielsen study that sheds light on its esports audience.
The study sought to measure Luminosity Gaming’s total social reach and Twitch viewership from July 1-31, 2021, including the following select results:
- Luminosity reached over 132 million followers across all social platforms
- The team surpassed one billion all-time views on Twitch
- Luminosity maintained the #1 position for hours watched during the study period on Twitch
- Ranked #1 during the study period for average concurrent viewers and peak concurrent viewers
Data for the top five ranked teams based on concurrent viewers is as follows:
Team | Avg CCV | Peak CCV |
| Luminosity | 29,800 | 133,417 |
| Team 2 | 22,353 | 88,333 |
| Team 3 | 19,790 | 106,460 |
| Team 4 | 15,554 | 54,384 |
| Team 5 | 14,261 | 82,858 |
According to Enthusiast, Nielsen’s study completes independent third-party verification and assessment of its platform, providing brands with trusted data for partnership decisions.
The company will use Nielsen’s study to inform its direct sales process.
Adrian Montgomery, CEO of Enthusiast Gaming, stated,
“We believe Nielsen’s research proves that Luminosity’s streamers, gamers and creators are some of the most-watched gaming personalities in the world. We’re pleased to engage Nielsen to provide trusted measurement for this segment of our audience. Combined with our top-ranked digital media properties, this is further confirmation that we offer the largest integrated platform for brands to reach the rapidly-growing gamer demographic at scale.”
Nielsen Holdings is a global data and analytics company providing a holistic and objective understanding of the media industry.
Enthusiast Gaming is building the largest media and content platform for video game and esports fans to connect and engage worldwide.
Enthusiast Gaming (EGLX) closed up by 0.72 per cent trading at $5.61 per share.