- ESE Entertainment (ESE) has partnered with leading research and data analytics company Kantar, for esports research and services
- The goal of the partnership is to develop market research, analysis, tools and strategies tailored to entrants in the digital motorsports industry
- Kantar is a data analytics, market research and business consulting company present in 100 markets around the world
- ESE is a Europe-based entertainment and technology company focused on gaming, particularly on esports
- ESE Entertainment (ESE) closed the day trading flat at $1.58 per share
ESE Entertainment (ESE) has partnered with leading research and data analytics company Kantar, for esports research and services.
Online racing has made it possible during the coronavirus pandemic to translate popular types of racing, such as Formula 1 or NASCAR, to the virtual world. This has allowed brands from the automotive industry and beyond to explore sponsorship in digital motorsports.
The goal of the partnership is to develop market research, analysis, tools and strategies that can be leveraged by entrants in the digital motorsports industry.
The initial focus of the research is expected to include:
- Identifying opportunities and barriers in the gaming and esports world
- Understanding digital motorsports specifically, including an analysis of different games, marketing projects and player profiles
- Navigating and obtaining insights into brands in esports and gaming
Michal Mango, Head of Strategy at ESE, commented,
“The partnership with Kantar increases the operational capability of ESE and brings a data-focused approach to esports and gaming. With Kantar, we can help companies implement more accurate and successful business strategies within the esports industry.”
Kamil Michalski, General Manager of Kantar Poland, added,
“With the development and importance of the gaming and esports industries, it is natural that Kantar became interested and involved in this topic. Our partnership with ESE is a natural step. We are confident that this cooperation will result in the creation of new products and solutions in the sectors mentioned before.”
Kantar is a data analytics, market research and business consulting company present in 100 markets around the world.
ESE is a Europe-based entertainment and technology company focused on gaming, particularly on esports.
ESE Entertainment (ESE) closed the day trading flat at $1.58 per share.
