- ESE Entertainment Inc. (ESE) has signed a multiyear marketing agreement with the FIA, the governing body for world motorsport
- The FIA has provided ESE’s Digital Motorsport brand with marketing rights for the FIA Rally Star, the 2021 global talent selection program
- The Digital Challenge and #RallyAtHome Challenge feature the WRC 9 simulation racing game, allowing the FIA World Rally to include gamers as well as conventional motorsport competitors
- ESE is a Europe based entertainment and technology company focused on gaming, particularly on esports
- ESE Entertainment Inc. (ESE) is currently down 0.99 per cent, trading at $1.00
ESE Entertainment Inc. (ESE) has signed a multi-year marketing agreement with the FIA, the governing body for world motorsport.
The FIA has provided ESE’s recently acquired Digital Motorsport brand with marketing rights for the FIA Rally Star, the 2021 global talent selection program.
The partnership will allow the FIA and Digital Motorsports to further enhance the global reach of the FIA Rally Star project.
This season, the FIA Rally Star selected drivers aged between the ages 17 and 26 from the National Finals and from 17 #RallyAtHome Challenges to move forward to next season’s Continental Finals.
The Digital Challenge and #RallyAtHome Challenge feature the WRC 9 simulation racing game, allowing the FIA World Rally to include gamers as well as conventional motorsport competitors.
“We have been delighted with the uptake for FIA Rally Star. The FIA understands the landscape is changing for the current and next generation of motorsport competitors and fans,” said Yves Matton, FIA Rally Star Director.
“Digital Motorsports is very proud to be a part of the FIA vision for an all-inclusive, all-access program for detecting young talent,” added Digital Motorsports CEO Niall Maher.
“I truly believe everyone can have access to a global motorsports community through our professionally operated online races and turnkey simulator solutions to be become ‘The Next One,’” concluded Maher.
Headquartered in Paris, the Fédération Internationale de l’Automobile (FIA) is a non-profit making association bringing together 245 international motoring and sporting organizations from 146 countries on five continents.
ESE is a Europe-based entertainment and technology company focused on gaming, particularly on esports.
ESE Entertainment Inc. (ESE) is currently down 0.99 per cent, trading at $1.00 as of 1:00 pm ET.