- Fandom Sports Media (FDM) has opened a new office in Shanghai, in order to launch the company’s platform in China
- From its new base, the company will work to introduce the all-ages, prediction-enabled platform to the local Chinese market
- Their efforts will include recruiting staff and partners, determining infrastructure requirements, finding sponsors, and engaging with local gaming events
- The company believes that, as the world’s largest e-sports market, China is the future of competitive online gaming
- Fandom Sports Media is up 22.22 per cent and is currently trading for C$0.11 per share
Fandom Sports Media (FDM) has opened a new office in Shanghai, in order to launch the company’s platform in China.
The new office location is situated at 487 East Luochusn Road in Shanghai, and will serve as a gateway to the local Chinese market. From its new outreach base, the company will work to scale introduce its all-ages, prediction-enabled platform to Chinese gamers.
Fandom’s executive team in Shanghai will focus their efforts on recruiting local staff and partners, and making introductions to local sponsors and advertisers. This will hopefully lead to the discovery of new sponsorship opportunities for the company in a new market.
Fandom will also work to engage with the gaming community members and influencers through local gaming events. This may assist as the company determines local infrastructure requirements to support the launch within China’s domestic market.
Finally, Fandom will also partner with game publishers and streaming platforms, in order to facilitate its play-along e-sports prediction business model.
According to Fandom Sports’ Chairman, Philip Chen, China is the world’s largest Esports market, and by sheer virtue of user metrics, the future of competitive gaming.
“Many Chinese favour playing video games over traditional sports. 2020 has proven to be an accelerant for explosive Esports growth,” he added.
Philip went on to say that as digital connectivity continues to grow to new heights, Esports in China will continue to lead the rest of the world.
Fandom Sports Media is up 22.22 per cent and is trading for C$0.11 per share, as of 2:48pm EST.
