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Fire & Flower announces home delivery services in Ontario

Cannabis
TSX:FAF
15 April 2020 16:05 (EDT)
Fire & Flower Holdings Corp. - CEO, Trevor Fencott

Source: CBC

Fire & Flower (TSX:FAF) cannabis stores in Ottawa and Kingston will now offer home delivery services through the Spark Rapid Delivery service.

Starting April 15, customers in Ontario can place online orders for Fire & Flower’s cannabis products and pay for them online. Deliveries of those orders will begin tomorrow, April 16. 

Fire & Flower has revealed that it will deliver all cannabis orders costing over $50 without a delivery fee.

This home delivery ramp-up is likely the result of a recent emergency order by the Government of Ontario.  On April 7, the cabinet approved an order, allowing cannabis stores to continue operating via curbside pick-up and home delivery. 

Many cannabis companies have qualified as essential services, sparing them from enforced closures caused by COVID-19. The emergency order in Ontario is likely to last until those businesses are allowed to reopen. 

Fire & Flower’s CEO, Trevor Fencott, commented on the Ontarian government’s emergency order.

“Fire & Flower is grateful for the opportunity to demonstrate how private retail can provide best-in-class home delivery services in a safe and responsible manner to cannabis consumers during the current public health crisis. 

“Ensuring that residents of Ontario have access to safe, legal cannabis is key to eliminating the illegal, unregulated market. It’s a positive step in protecting public health. 

“The Hifyre digital retail platform’s ability to rapidly adapt to changes in customer service is a key differentiator in maintaining continuity of business for Fire & Flower,” he said.

Fire & Flower Holding Corp (FAF) is down 3.28 per cent, and trading for C$0.59 per share, as of 2:23pm EST.

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