PriceSensitive

Flow Beverage Corp. (TSX:FLOW) signs distribution agreement with Primo

Consumer
TSX:FLOW
23 August 2022 09:00 (EDT)

Source: Flow Beverage.

Flow Beverage Corp. (FLOW) has signed a distribution agreement with Primo Water Corporation.

Under the terms of the agreement, Flow Alkaline Spring Water will become available to over 1.8 million subscription customers across Primo’s consumer distribution network in the United States.

Primo is a leading water solutions provider offering water direct delivery to homes and offices, water exchange, water refill and water filtration. The agreement with Primo will expand consumer access to purified, spring and mineral water.

Flow’s founder and CEO, Nicholas Reichenbach commented on the partnership.

“As we continue to focus on growth, our organization is thrilled to be partnering with Primo, which offers access of the Flow brand to consumers across the United States through a world-class distribution network. This agreement builds on the momentum we’ve achieved in our direct-to-consumer business, bringing the Flow brand into new households that are seeking beverages with functional benefits and best-in-class sustainability credentials.”

Tom Harrington, CEO of Primo, added,

“As Primo develops incremental opportunities for growth, partnering with Flow to offer its Alkaline Spring Water adds a great tasting and innovative option to the portfolio of brands that we offer to hydrate our customers in the United States. With a shared commitment to environmental stewardship, Flow Alkaline Spring Water is an additional sustainable solution for our customers and helps Primo achieve its goals in ESG leadership.”

Primo Water Corporation is a leading water solutions provider in North America and Europe and generates approximately $2.1 billion in annual revenue. 

Flow Beverage Corp. (FLOW) opened trading at C$0.50.


Related News