Asahi beer
Source: Asahi Group.
  • Fobi AI (TSXV:FOBI) has secured a data licensing agreement with Asahi Canada, a subsidiary of Asahi International, the European and international business of Asahi Group, the largest brewer in Japan
  • The company will provide Asahi Canada with a fully automated analytics dashboard that offers real-time data, insights and forecasting capabilities
  • Fobi AI, based in Vancouver, helps businesses action, leverage and monetize their customer data through a suite of real-time applications
  • Fobi stock has given back 80.95 per cent year-over-year and 85.19 per cent since 2019

Fobi AI (TSXV:FOBI) has secured a data licensing agreement with Asahi Canada, a subsidiary of Asahi International, the European and international business of Asahi Group, the largest brewer in Japan.

Founded in 1899, the Asahi Group‘s portfolio has grown to include beloved beer brands the world over, such as Asahi Super Dry, Grolsch, Peroni Nastro Azzurro and Pilsner Urquell, among many others. The holding company generated US$19.1 billion in revenue in 2023.

Optimizing data-driven decisions

Fobi will provide Asahi Canada with a fully automated analytics dashboard that offers real-time data, insights and forecasting capabilities segmented by liquor store, city and region. This includes detailed customer profiles based on demographics, purchase history and spending patterns, allowing the brewer to capitalize on consumer behaviour and market trends, driving profitability and further establishing its global leadership position.

Fobi views the deal, which will begin with Western Canada, as a sign that competition from alternative beverage categories, such as ready-to-drink, are forcing brewers to identify market gaps and optimize resource allocation to maintain their edge. The company believes it is an ideal partner to help beer industry participants to streamline operational strategies and stay relevant amid dynamic industry conditions.

Management insights

“Operators don’t need more data, they require plug-and-play tools like the Fobi Data Exchange,” Rob Anson, Fobi AI’s chief executive officer, said in a statement. “This empowers them to leverage and automate their data effectively, unlocking its full potential for monetization. The ability to make real-time decisions on the fly is unprecedented in the beverage alcohol industry. Fobi AI takes great pride in collaborating with a global beverage company that has a long-standing history of over 100 years in operation.”

“We’re super excited to be partnering with Fobi to power our analytics and insights in the private channel in Western Canada,” added Colin Foley, director of field sales at Asahi Canada. “Gaining visibility to the competitive marketplace in the private channel will be instrumental to expanding our business in Western Canada and driving growth as we move forward. We’re super excited to be working with Fobi as we continue to build and grow profitable and mutually beneficial partnerships with our retail partners in B.C.”

“Many breweries have been operating in the dark with very little light to guide their way on roads that are becoming increasingly challenging,” concluded David Nicholls, vice president of liquor beverage at Fobi AI. “By providing Asahi with a fully automated analytics platform, they will have the power to make stronger data-driven decisions and the ability to act in real time. This winning combination will support their growth ambitions and success in Canada.”

About Fobi AI

Fobi, based in Vancouver, helps businesses action, leverage and monetize their customer data through a suite of real-time applications. The company has worked with some of the largest global organizations across retail and consumer packaged goods, insurance, casino gaming, and sports and entertainment, among many other industries.

Fobi AI Inc. stock (TSXV:FOBI) opened unchanged, trading at C$0.08 per share. The stock has given back 80.95 per cent year-over-year and 85.19 per cent since 2019.

Join the discussion: Learn what other investors are saying about the company’s Asahi partnership on the Fobi AI Inc. Bullboard, and check out Stockhouse’s stock forums and message boards.

The material provided in this article is for information only and should not be treated as investment advice. For full disclaimer information, please click here.


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