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Fobi AI (TSXV:FOBI) signs high-profile golf course client

Market News, Technology
TSXV:FOBI
16 February 2023 11:30 (EDT)

Source: Martech Series.

Fobi AI (FOBI) is adding one of Canada’s most recognizable golf courses as a client.

The Vancouver-based AI-powered platform tech company inked a three-year agreement with Predator Ridge Golf Course. The resort and planned real estate community is located in the Okanagan region of British Columbia.

The three-year deal will see the entire community use Fobi’s proprietary digital wallet platform to digitize member cards and the identification process at the resort.

The platform gives residents a mobile, all-in-one digital credential for verification, loyalty and direct communications.

The entire program is expected to increase and simplify security at the 1,300-acre resort community, which features two golf courses and hosts 1,000 events each year.

Predator Ridge guests and members are also able to earn points through a new loyalty program built into the digitalization. Fobi is working with telecommunications giant Telus for that aspect.

“We are excited to be partnering with Fobi to digitize our identification process at Predator Ridge, as well as build a new loyalty program to reward our residents, members and guests,” Predator Ridge Digital Marketing Manager Michelle Beaudry said in a statement.

“We selected the Fobi platform based on the flexibility it provides us to fit within our varied onsite amenities and the ability to tie it into our centralized, secure data platform. The data we will receive from Fobi will assist us in filling data gaps and enable us to better understand our guests, their preferences and how we can improve our guest experience.”


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