- Fobi (FOBI) has signed a two-year agreement with coupon leader Vericast
- The company will provide backend infrastructure for Vericast’s Universal Coupon solution
- It will earn recurring fees for licensing as well as on a per-campaign and per-coupon basis
- Fobi AI is a data intelligence company that turns real-time data into actionable insights and personalized customer engagement
- Fobi Shares (FOBI) is up by 3.41 per cent trading at $0.91 per share
Fobi (FOBI) has signed a two-year agreement with coupon leader Vericast.
Vericast is a marketing solutions company that reaches over 120M households and over 70,000 brands and businesses.
Fobi will provide backend infrastructure for Vericast’s Universal Coupon solution, generating revenue from an initial setup and annual licensing fee, as well as per-campaign and per-coupon fees.
Universal Coupons are based on the new AI (8112) Universal Coupon standard developed by The Coupon Bureau.
Vericast’s solution will offer store-level redemption insights, precise consumer targeting, real-time ad ajustments and scalable reach, creating promotional and distribution opportunities for brands and retailers. Initial retailer campaigns begin in Q2.
Fobi believes its acquisition of Qples and Passcreator make it well-positioned to be first to market in delivering 8112 digital coupons at scale.
“We are excited about the opportunity for this combination of our technologies to lead the way with a new digital coupon that drives revenue and sales for our customers,” said Michelle Engle, Chief Product Officer at Vericast.
“Working with a leading global company of the size and stature of Vericast is not only a great honour but comes along with tremendous third-party validation as well, validating Fobi’s vision and strategic positioning,” added Rob Anson, Fobi’s CEO.
Fobi AI is a data intelligence company that turns real-time data into actionable insights and personalized customer engagement.