- Fobi 3.0 will empower brands to deliver exclusive, highly personalized targeted offers right at the POS
- Retailers can produce customizable receipts triggered by keywords, basket size, basket composition, or previous buying behaviour
- The company will unveil both the Fobi 3.0 and the all-new connected retail commerce solution at GroceryShop, a convenience and grocery industry event
- Fobi is a data intelligence company that turns real-time data into actionable insights and personalized customer engagement
- Fobi AI Stock (FOBI) opened trading at C$2.59 per share
The Fobi (FOBI) connected retail commerce solution will deliver personalized marketing through data connectivity to retailers and CPG manufacturers.
Fobi will now enable manufacturer brands to gain unparalleled access to rich analytics and in-store data, including real-time shopper behaviours, campaign activation, and product performance.
Fobi will empower brands to deliver exclusive, highly personalized targeted offers right at the POS. Retailers will be able to create customizable receipts and digital marketing campaigns triggered at the till by keywords, basket size, basket composition, previous buying behaviour, and more.
The company will unveil both the Fobi 3.0 and the all-new connected retail commerce solution at GroceryShop later this month in Las Vegas. Other major CPGs in attendance include Johnson and Johnson, Proctor & Gamble, General Mills, Frito Lay, PepsiCo and premier retailers such as Krogers, Albertsons, 7-11, and Amazon.
Fobi CEO Rob Anson states,
“With our launch this week of Fobi 3.0 and our now strategically timed launch of our latest solution at the convenience and grocery premier industry event, we continue our very strong momentum. This is a huge step forward for Fobi, and we believe we are well positioned to transform the retail industry as a whole. As a result of the all-new benefits and functionality that Fobi 3.0 delivers such as personalized digital receipt marketing, providing retailers seamless connectivity to existing IT infrastructure, eliminating the need for POS integration which reduces the friction of retail adoption. Fobi’s proprietary receipt intercept technology will provide the next evolution of delivering automated personalized marketing at scale.”
The new Fobi connected retail platform now enables personalized physical and digital coupons, discounts, surveys, and more, all powered by Fobi’s powerful real-time retail analytics solutions supported by leading POS platforms such as Oracle, Vend, Lightspeed, Shopify, and many others. The basket contents of the customer’s current purchase can be used to push campaigns out through Personalized Receipt Marketing in real-time, empowering retailers to exponentially increase their customer retention and spend with the power of personalization, real-time insights, engagement, and campaign management, all accessible and actionable from the unified Fobi Insight Portal.
In light of COVID-19 accelerating digitization and the need for increased personalization at brick-and-mortar retail, Personalized Receipt Marketing enables retailers to finally be able to deliver a full omnichannel marketing strategy. Well over 80 per cent of purchases are now classified as involving a multichannel path-to-purchase including both online and offline touchpoints according to Google.
Not only does Fobi unlock advanced omnichannel capabilities for brick-and-mortar retailers, it can do so at a fraction of the cost by integrating with any retailer’s existing infrastructure.
Fobi’s expected closing of the Qples acquisition will enable Fobi’s retailer clients and CPG brands to integrate the new 8112 digital coupon format into their personalized receipt marketing campaigns to enable retailers to deliver universal, single-use coupons digitally through secure 8112 coupons. 8112 enhances coupon security in an industry where coupon fraud costs the retailer industry upwards of $100 million annually. The 8112 coupon format eliminates the risk of coupon fraud, saving retailers and CPG brands hundreds of millions of dollars each year.
Fobi is a data intelligence company that turns real-time data into actionable insights and personalized customer engagement.