- Fobi (FOBI) launched a membership and loyalty platform for the beauty & health industry and signed its first customer, Van Isle Beauty Co.
- Fobi’s Passcreator will allow Van Isle Beauty to send exclusive promotions and product updates directly to customers
- Van Isle can now also target its customers before, during, and after their appointments with new offers, improving retention
- Fobi will earn revenue from this deal through an initial setup fee and ongoing monthly license fees for active passes
- Van Isle Beauty Co. is a beauty and health boutique based in Nanaimo, B.C.,
- Fobi AI is a data intelligence company that turns real-time data into actionable insights and personalized customer engagement
- Fobi AI Stock (FOBI) opened trading at C$0.275
Fobi (FOBI) launched a membership and loyalty platform for the beauty & health industry and signed its first customer, Van Isle Beauty Co.
Fobi will earn revenue from this deal through an initial setup fee and ongoing monthly license fees for active passes.
Van Isle Beauty chose Passcreator by Fobi as a part of their new membership and loyalty program, Van Isle Beauty Club. Passcreator’s ability to integrate with existing business systems enables Van Isle Beauty to drive customer retention, sending exclusive promotions and product updates directly to customers.
Fobi’s Wallet Pass platform will give Van Isle Beauty the ability to increase its revenue by cross-selling a variety of salon services—from hair to nails to eyelash extensions—and enable them to send personalized messages based on the transactional data collected from each appointment and interaction with the brand.
For loyalty members, Van Isle can now also immediately target its customers before, during, and after their appointments with new offers, improving retention, frequency of visits, and purchases through loyalty-based rewards.
The Passcreator will also contribute to greater online sales for Van Isle Beauty products by distributing relevant promotion codes to clients in-store and at home. The Wallet Pass will not only enable the beauty boutique to expand its reach with increased delivery rates through push notifications, but customers will also be able to learn more about the salon and the proper use of its products, fostering a continuous, direct relationship with Van Isle’s most important clients.
Nicole Bembridge, Van Isle Beauty Cofounder, commented on the partnership with Fobi.
“We’re incredibly excited to partner with Fobi’s Wallet Pass solution to help our clients get rewarded every time they come to visit us. In a salon, the most important thing is to make your customers feel exclusive, special, and familiar with our estheticians, services, and products. The personalization and direct communication of Passcreator by Fobi’s Wallet Pass platform solves exactly that. It gives our most important clients a sense of exclusivity, belonging, and recognition while using an up-scale solution.”
Fobi CEO Rob Anson added,
“The health and beauty industry is something that we have been quietly working on for quite some time. I am very grateful for the opportunity to craft and commercialize our health and beauty product offering with such a forward and progressive thinking group in Van Isle Beauty Co. Health and Beauty is a very large global opportunity for us. As a result of the positive reception and interest of which we have experienced to date, we believe that we are very well positioned to raise the bar and deliver the next evolution of health and beauty member rewards.”
Founded in 2020, Van Isle Beauty Co. is a beauty and health boutique based in Nanaimo, B.C., that offers a range of wellness products and services across salon and spa treatments, massage therapy, as well as cosmetic procedures.
Fobi is a data intelligence company that helps clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits. Fobi partners with some of the largest companies in the world to deliver best-in-class solutions and operates globally in the retail, telecom, sports & entertainment, casino gaming, and hospitality & tourism industries.