PriceSensitive

Gamelancer Media (CSE:GMNG) records $440,312 in monthly recurring Snapchat OTT video revenue

Market News, Media, Technology
CSE:GMNG
14 December 2022 13:15 (EDT)
Gamelancer

Gamelancer Media (GMNG) generated $440,312 monthly recurring revenue from its short-form Over The Top video ad sales in partnership with Snapchat.

This constitutes a 22 per cent increase from the previous month. This revenue excludes the company’s direct media sales on TikTok, Gamelancer’s core business. 

Gamelancer now produces 15 custom video content series featured on various OTT video platforms, with JoyBox Media launching 2 OTT video content series in November.

OTT media is a service which provides internet streaming of custom TV shows or movies for subscribers of the platform to view. Gamelancer curates custom short-form video content submitted to OTT platforms and subsequently featured on the platform for subscribers to view. Gamelancer receives a 50 per cent revenue share with the OTT platform hosting the company’s curated content.

Jon Dwyer, Chairman & CEO of Gamelancer Media, sat down with Sabrina Cuthbert to discuss the news.

“Q4 is a period typified by increased CPMs (cost per thousand views). However, Gamelancer’s increase in OTT Snap Discovery revenue is a result of Gamelancer adding new Snap channels and a more acute focus on growing our lifestyle and culture channels. Music, culture, and sports are interwoven into the modern video game experience; as such, the Gamelancer community is a broad mosaic that incorporates many preferences relevant to GenZ & young Millennials. Our ownership of JoyBox Media allows us to produce, edit and broadcast curated content at an industrial scale to support the increase in demand for the channels we are launching, as well as the increase in demand we are seeing in the market.”

Gamelancer Media Corp. is a media & entertainment company producing short-form video content for Gen Z & Millennial audiences, broadcast on its 27 owned & operated social media channels.

Gamelancer Media Corp. (GMNG) opened trading at C$0.115.


Related News