- Sideqik, a GameSquare (NASDAQ:GAME) company focused on influencer marketing and intelligence, has signed a multi-year partnership with efuse, an AI-powered ad tech company serving gamers at scale
- efuse will leverage Sideqik technologies to add value to its live-stream monetization and engagement platform
- GameSquare offers next-generation media, entertainment and technology capabilities to connect brands and game publishers with hard-to-reach Gen Z, Gen Alpha and Millennial audiences
- GameSquare stock has given back 55.17 per cent year-over-year
Sideqik, a GameSquare (NASDAQ:GAME) company focused on influencer marketing and intelligence, has signed a multi-year partnership with efuse, an AI-powered ad tech company serving gamers at scale.
efuse will benefit from more robust media offerings through its live-stream monetization and engagement platform, leveraging Sideqik technologies for creator discovery, enhanced targeting, real-time metrics, AI-powered ad optimization and ultimately smarter brand activations.
According to Wednesday’s news release, “by combining Sideqik’s intelligence with efuse’s media ecosystem, brands will gain unparalleled access to high-impact marketing opportunities in the gaming and esports space.”
The news follows a record contract between Capcom and Stream Hatchet, another GameSquare company, to launch the Monster Hunter Wilds video game, which debuted with over 1.3 million concurrent users on Steam and became Capcom’s fastest-selling game.
Leadership insights
“At GameSquare, we are always looking for ways to push the creator economy forward with smarter, data-driven solutions,” Justin Kenna, GameSquare’s chief executive officer (CEO), said in a statement. “This partnership between Sideqik and efuse brings a new level of precision to media buying and creator discovery, giving brands the tools they need to succeed in gaming.”
“This partnership with Sideqik allows us to take efuse’s media and creator solutions to the next level,” added Matthew Benson, CEO and founder at efuse. “By combining our platform’s reach and next-gen distribution framework with Sideqik’s data-driven insights, we’re creating a more powerful and precise way for brands to engage gaming audiences at scale.”
About GameSquare Holdings
GameSquare offers next-generation media, entertainment and technology capabilities to connect brands and game publishers with hard-to-reach Gen Z, Gen Alpha and Millennial audiences. The company owns FaZe Clan, one of the most prominent and influential gaming organizations in the world, and boasts one of the largest gaming media networks in North America, as verified by Comscore.
GameSquare stock (NASDAQ:GAME) is down by 6.73 per cent trading at US$0.65 as of 11:02 am ET. The stock has given back 55.17 per cent year-over-year.
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(Top image, generated by AI: Adobe Stock)
