- It has been a busy Q1 2024 for GameSquare having delivered multiple world-building activations
- Quarter-to-date, the digital media and entertainment company, and its Moonlight Studios world building division, have executed six-figure campaigns with global brands that have taken media attention
- These include one of a popular sports drink, one of the largest payment technology companies and one of the world’s largest quick service restaurant chains
- GameSquare stock opened trading at C$2.01 per share
It has been a busy Q1 2024 for GameSquare (TSXV/NASDAQ:GAME) having delivered multiple world-building activations.
Quarter-to-date, the digital media and entertainment company, and its Moonlight Studios world building division, have executed six-figure campaigns with global brands that have taken media attention.
These include one of a popular sports drink, one of the largest payment technology companies and one of the world’s largest quick service restaurant chains.
“Creating unique and innovative experiences for brands by building custom worlds inside metaverse-style games like Fortnite, Roblox and Grand Theft Auto is a powerful tool to drive awareness, while also making it fun and authentic for gamers,” GameSquare CEO Justin Kenna said in a news release. “With a team of professional gamers-turned-developers, GameSquare has the capabilities and experience to infuse a creative, hands-on approach into every campaign, which is why more and more global brands are turning to GameSquare to support their virtual, world-building efforts.”
According to GameSquare’s own analytics and business intelligence platform Stream Hatchet, Unreal Editor for Fortnite and creative world-building are becoming the modern billboard or TV commercial to connect brands with more viewers and creators.
GameSquare Holdings is an international gaming and esports company with headquarters in Toronto. The company recently announced that it will merge with gaming, sports, culture and entertainment firm, FaZe Clan (NASDAQ:FAZE).
Together, they will serve the largest audience in gaming with more than 1 billion social followers, with a core focus on audiences in the 13-34 demographic and backing from brand partners.
Combined, the companies generated revenue of approximately $138 million and achieved a 26.3 per cent gross margin in 2022. GameSquare management expects to realize more than $18 million in run-rate cost savings from the acquisition, catalyzed by reduced duplicate corporate costs and other cost savings.
The merger requires the conversion of each FaZe Clan share into the right to receive 0.13091 shares of GameSquare common stock. GameSquare shareholders will own 55 per cent of the combined company upon closing, with FaZe Clan shareholders owning 45 per cent.
GameSquare stock opened trading at C$2.01 per share. Though it has risen 8.50 per cent over the past week and 7.43 per cent over the month of February, the stock has fallen by 79.91 per cent in the past year on the Venture Exchange.
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