Gildan Activewear Inc.
  • Gildan (GIL) has released the newest positioning and marketing campaigns for its Gildan, American Apparel, and Comfort Colors brands
  • The campaigns will be making the debut today at the Impressions Expo in Long Beach, California
  • Gildan is a leading manufacturer of everyday basic apparel
  • Gildan Activewear Inc. (GIL) is up 0.19 per cent, trading at C$41.51 per share at 3:06 pm ET

Gildan (GIL) has released the newest positioning and marketing campaigns for its Gildan, American Apparel, and Comfort Colors brands.

The campaigns will be making their debut today at the Impressions Expo in Long Beach, California. 

Chuck Ward, President of Sales, Marketing, and Distribution at Gildan, commented on the news.

“We are pleased with the work done to reinvigorate our three core brands sold in the imprintables channels. It gives them a heightened new look and positioning while paying homage to their strong heritage. Leveraging these brands’ core strengths while modernizing them allows us to elevate their unique positioning and offering in the decorators market. It cements our brands as the apparel of choice in their respective categories.”

Gildan will debut the “Just Smart” campaign as the most logical, no-brainer choice for decorators to drive their business success. It pays tribute to its identity as the brand of choice for the best value and dependable quality.

American Apparel will debut “The 2001 and Only” campaign, spotlighting its original, timeless AA2001 style. It captures the essence of American Apparel to further solidify its positioning as the iconic premium brand.

Comfort Colors will debut the “Spread Good Vibes” campaign, which radiates colour, comfort, and positivity. It further enhances its positioning as the lifestyle brand in the company’s portfolio.

The new campaigns will be unveiled through interactive trade booths at the Expo.

Gildan is a leading manufacturer of everyday basic apparel. The company’s product offerings include activewear, underwear, and socks sold to a broad range of customers.

Gildan Activewear Inc. (GIL) is up 0.19 per cent, trading at C$41.51 per share at 3:06 pm ET.


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