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GURU Organic Energy (TSX:GURU) launches GURU Theanine Fruit Punch

Consumer, Market News
TSX:GURU
27 March 2023 12:21 (EDT)

Image credit: Guru Organic Eergy

GURU Organic Energy (GURU) has launched its GURU Theanine Fruit Punch.

The company said its latest beverage product enhances focus and mental performance.

The product is now available across Canada in most convenience stores and gas stations.

The company said the GURU Theanine Fruit Punch is also now being sold in a majority of grocery and drug stores through its Canadian distribution partner.

“Our goal with GURU Theanine Fruit Punch was to combine great taste with unique functionalities, much like we did with its predecessor, and we believe we have a winner,” said Luc Martin-Privat, PharmD, Brewmaster and Vice President, R&D and Innovation of GURU. “Innovation is at the core of our strategy of cleaning up the energy drink industry, and we are constantly scanning the globe for new natural ingredients that boost energy or have other functional benefits.”

The GURU Theanine Fruit Punch comes on the heels of the company’s PUNCH UP YOUR MIND marketing campaign.

The campaign will run across Canada until the end of May and will include in-store promotions and activations with the company’s Canadian distributor

Shares of GURU Organic Energy (GURU) are down 0.68 per cent to C$2.90 as of 11:15 a.m. EDT.

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