- Matthew Mitchell has joined as Chief Digital and Marketing Officer
- Mr. Mitchell brings a wealth of experience in branding, digital marketing, and social media
- Mr. Mitchell will lead Hank’s bolstered digital marketing team
- The Hank software platform acts as a consumer’s personal, financial concierge
- Hank Payments Corp. (HANK) opened trading at C$0.195 per share
Matthew Mitchell has joined Hank Payments (HANK) as Chief Digital and Marketing Officer.
Mr. Mitchell brings a wealth of experience in branding, digital marketing, and social media, having held digital marketing roles at Twitter, Xaxis, FreshBooks and most recently at CIBC.
Mr. Mitchell built and operated new growth channels for FreshBooks, successfully delivering optimized CAC to LTV ratios and was also responsible for mass customer communications for CIBC’s recent rebranding.
Led by Mr. Mitchell, the company’s bolstered digital marketing team will focus on organic growth as well as cultivate acquired books.
His appointment will amplify Hank’s direct-to-consumer channel, further advance its digital properties and expand the company’s marketing and brand management capabilities. He will be active in shaping the Hank digital customer acquisition strategy, which is expected to commence scaling in the first half of 2022.
Jeff Guthrie, President & COO commented on Matthew’s appointment.
“Matt’s background in digital strategy, brand messaging, and website conversion optimization will be instrumental in ramping up Hank’s customer growth. We are delighted that Matt has chosen to lead Hank’s consumer marketing and digital channels as we embark on this next step in our company’s growth. Furthermore, Matt will be instrumental in integrating brands and accretive customer books we acquire.”
Matthew Mitchell added,
“I am excited to be joining Hank and working with the team to raise awareness of our purpose and of the powerful platform we have to help customers improve their financial wellness. With market factors like interest rates and consumer debt loads rising, I feel what Hank has to offer has never been more relevant and I am eager to start work growing our digital channel.”
Hank is a financial technology company. The Hank software platform acts as a consumer’s personal, financial concierge using technology to automate the complexities of personal cash flow management.
Hank Payments Corp. (HANK) opened trading at C$0.195 per share.