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Happy Belly Food Group (CSE:HBFG) expands distribution of Holy Crap Cereals at Federated Co-op locations

Consumer
CSE:HBFG
24 October 2022 10:15 (EDT)

Happy Belly Food Group (HBFG) announced that its Natural Holy Crap Cereal is now available in 90 additional retail store locations.

“I am continually impressed with our team and their focus on expanding our retail distribution to accelerate organic growth,” said Shawn Moniz, CEO of Happy Belly Food Group.

“We continue to execute and deliver on our sales-oriented strategy. It is through these efforts that we see a natural expansion of relationships with retailers and distributors. Retailers adding distribution of our product lines for Holy Crap Cereal and Oatmeal have been extremely positive. In Ontario, for example, we have listed our products in close to 100 net new retail locations in the past 3 months alone, and we continue to receive positive feedback from customers and consumers across the country. I am confident in our team’s ability to continually expand the availability of our great-tasting and organic line of products. As consumers try our cereals, our growth continues to accelerate.”

As a wholesaler, Federated Co-op supplies high-quality grocery items across all departments to its members’ retail locations. FCL provides Co-op Convenience Stores throughout Western Canada with the procurement, merchandising, marketing and operational support they need to reach consumers who are on the move looking for convenience food and beverage items.

Happy Belly Food Group, a Quick Serve Restaurant and Consumer Packaged Goods wellness company, offers a growing number of CPG and QSR brands through its portfolio of Holy Crap Foods, YamChops, LumberHeads Food Co., Lettuce Love Café, and Heal Wellness.

Happy Belly Food Group Inc. (HBFG) opened trading at $0.015.


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