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Happy Belly Food Group (CSE:HBFG) expands distribution of LumberHeads with Sheldon Creek Dairy

Consumer, Market News
CSE:HBFG
25 November 2022 11:15 (EDT)

Source: LumberHeads Food Co.

Happy Belly Food Group (HBFG) announced that its popcorn CPG brand, LumberHeads, is now being distributed by Sheldon Creek Dairy.

“LumberHeads continues to focus on accelerated distribution and retail growth as we sign our second Ontario-based distributor in less than 4 months,” said Shawn Moniz, CEO of Happy Belly Food Group.

“Our sales team continues to focus on accelerating the organic growth of our brands. They continue to build increased revenue as they deliver results alongside our brand founders. LumberHeads is a great example of how we are helping founders accelerate growth. Working with distributors like Sheldon Creek Dairy, we will continue to increase the number of stores in which our customers can shop and enjoy the LumberHeads brand. We decided to partner with Sheldon Creek Dairy as they believe strongly in the buy local theme, as does LumberHeads FoodCo.”

“We believe that with their ability to service the Independent Food Markets & Speciality Stores, it was a natural avenue to showcase our brand and broaden our reach in delivering our product into consumers’ hands.”

Sheldon Creek Dairy is a 3rd generation Dairy farm located in Loretto, Ontario. Over the years, it has grown to service southern Ontario through its own distribution system, serving over 400 customers within the province of Ontario. Customers include Major Grocery Chains, Independent Food Markets & Speciality Stores.

Happy Belly Brands

Happy Belly Food Group, a Quick Serve Restaurant and Consumer Packaged Goods wellness company, offers a growing number of CPG and QSR brands through its portfolio of Holy Crap Foods, YamChops, LumberHeads Food Co., Lettuce Love Café, and Heal Wellness.

Happy Belly Food Group Inc. (HBFG) opened trading at $0.10.


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