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Hill Street Beverage (TSXV:HILL) announces new DehydraTECH licensee and brand

Cannabis, Consumer
TSXV:HILL
20 July 2022 14:45 (EDT)
Hill Street Beverage Company - CEO, Craig Binkley.

Source: ZoomInfo.

Hill Street’s (HILL) DehydraTECH has added a new brand in Michigan and a new licensee in Massachusetts.

DehydraTECH improves the delivery of active pharmaceutical ingredients into the  bloodstream. Developed by Lexaria Bioscience, Hill Street acquired the usage rights to DehydraTECH in December 2020.

NEO Alternatives

Massachusetts-based NEO Alternatives, owner of the Root 66 brand of CBD extract products, is the latest licensee of Hill Street’s patented  DehydraTECH cannabis delivery technology. NEO will use DehydraTECH to launch a new line of THC products expected to hit shelves in August 2022.

Michigan launch of 1906 Drops

1906 Drops, the leading multi-state brand of low-dose CBD and THC pills, is now available in Michigan. The brand is #1 in the U.S. with 31 per cent of pill sales in Q1 2022 according to BDSA.

The DehydraTECH-powered product precedes new edibles from Lume Cannabis, also backed by Hill Street’s technology, which will launch in Michigan this August.

“With our partners, we are developing both new and established consumer product formats powered by fast-acting DehydraTECH technology and developing the product manufacturing solutions in each state within our footprint to enable LPs and brands to bring that portfolio to market,” stated Craig Binkley, Hill Street’s CEO.

“We now have an operating footprint with our licensees in Arizona, California, Colorado, Illinois, Massachusetts, Michigan, Oklahoma and Oregon, which have a combined 90.2M population and approximately $15.9B in total addressable market cannabis sales in 2021,” he added.

The Hill Street Beverage Company is a non-alcoholic beverage and cannabis solutions company.

Hill Street (HILL) is up by 25 per cent trading at $0.025 per share as of 2:35 pm EST.

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