- Gaming technology company, i3 Interactive (BETS) has launched its new sports content platform, LineMovement.com
- The new platform will serve to strengthen the company’s position in the online gaming, gambling, and betting market
- i3 Interactive has appointed the platform’s co-founder, Joe Holka, as its Chief Content Officer
- The company plans to use its social media presence to guide online traffic towards its affiliates and partners
- i3 Interactive (BETS) remains unchanged and is currently trading at C$0.60 per share
Gaming technology company, i3 Interactive (BETS) has launched its new sports content platform, LineMovement.com.
LineMovement will be a sports media destination which provides safe and reliable information for all levels of sports fans. The new platform will serve to strengthen the company’s position in the online gaming, gambling, and betting market.
i3 Interactive intends to use its social media presence to guide substantial online traffic towards its affiliates and partners.
The company has appointed LineMovement’s co-founder, Joe Holka, as the platform’s Chief Content Officer. He will be responsible for prioritising conversion and entertainment in all media divisions, including video, audio, written, and social.
In addition to a former career in Division I hockey, Joe has extensive experience in the gambling sector. He also previously worked at FantasyLabs, which was acquired by The Chernin Group in 2017.
Joe is familiar with building a business that revolves around sports content, and one-on-one consulting services for high-stakes players. This will serve him well in his new role at i3 Interactive.
i3 Interactive’s CEO, Chris Neville, welcomed the launch, and Joe’s ongoing involvement moving forward.
“Creating and sharing unique content across a multitude of social media platforms to drive massive traffic to our affiliates and partners is an integral part of our low-cost acquisition strategy.
“Joe is the perfect person to help us create a first-class content experience for our customers, and he’s not afraid to challenge the social norms of our industry,” he said.
i3 Interactive (BETS) remains unchanged and is trading at C$0.60 per share at 1:47pm EDT.