- NorthStar Gaming Holdings (TSXV:BET) is partnering with Tallysight Inc. to enhance its sports insights content in time for “March Madness”
- The Toronto-based company said this partnership will provide access to Tallysight’s platform, including dynamic odds widgets, graphics, and other editorial tools, to support its in-app sports insights content vertical
- NorthStar’s Sports Insights articles will now feature Tallysight’s dynamic odds widgets, which can enable users to click on odds within articles and place wagers without having to leave the page
- Shares of NorthStar Gaming opened trading at $0.070
NorthStar Gaming Holdings (TSXV:BET) is partnering with Tallysight Inc. to enhance its sports insights content in time for college basketball’s “March Madness.”
In a news release, the Toronto-based company stated that this partnership will provide access to Tallysight’s platform, including dynamic odds widgets, graphics and other editorial tools to support its in-app sports insights content vertical.
NorthStar’s Sports Insights provides NorthStar Bets players with analysis, statistics, trends, staff picks and betting tips produced by the company’s team of staff writers.
NorthStar’s Sports Insights articles will now feature Tallysight’s dynamic odds widgets, which can enable users to click on odds within articles and place wagers without having to leave the page. This integration can allow NorthStar staff to create and share betting graphics and staff picks across the NorthStar Bets platform and social media.
“The enhancement of Sports Insights is an important initiative for us this year, supporting our positioning as a premium brand that offers unique content to our customers,” NorthStar’s CEO, Michael Moskowitz said. “Tallysight’s tools will help make Sports Insights content more dynamic and even more closely integrated with our sportsbook to improve the overall user experience.”
One of the most popular events among the sports betting community is “March Madness,” an NCAA college basketball championship tournament on now until April 8, 2024.
Creators of a no-code content and wagering platform, Tallysight Inc. is a software company in the sports gaming industry with a comprehensive software as a service platform to enhance customer acquisition and retention by facilitating content integration and fostering collaboration among stakeholders.
NorthStar Gaming and Holdings Inc. owns and operates NorthStar Bets, a made-in-Ontario casino and sportsbook gaming platform that provides players with a uniquely local, premier user experience. The NorthStar Bets sportsbook provides real-time news, stats, analysis and scores directly in the betting environment along with the most popular online casino games. NorthStar also provides managed services to Spreads.ca, an iGaming site owned and operated by the Abenaki Council of Wolinak.
Shares of NorthStar Gaming (TSXV:BET) opened trading at $0.070.
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