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Jones Soda brings Fallout’s Nuka-Cola flavours to life

Consumer, Market News, Media
CSE:JSDA
18 September 2026 15:38 (EDT)

(Source: Jones Soda Co.)

Jones Soda (CSE:JSDA) launched its latest collaboration with Bethesda Softworks, introducing the new Jones x Fallout “Vault-Dweller Variety” 12-Pack, a club-exclusive collectible sugary drink in time for Fallout Day 2026 on October 23.

Expected to begin shipping ahead of Fallout Day and only available at club locations across Canada and the United States, the limited-edition release brings several Nuka-Cola flavours from in-game lore into the real world.

This article is a journalistic opinion piece that has been written based on independent research. It is intended to inform investors and should not be taken as a recommendation or financial advice.

The “Vault-Dweller Variety” pack is the fourth Fallout-themed club release from Jones Soda and represents the next phase of the partnership.

“This collection represents exactly what we love about these partnerships: taking something fans have imagined for years and creating a way for them to experience it in the real world,” Jones Soda’s CEO, Scott Harvey, said in a news release.

“You’re the best thing to happen to me since… well, since the bombs fell”

Each 12-pack contains four glass bottles of three varieties:

Need more stuff? In addition to the beverages, the package also includes a Quartz-themed bottle opener, collectible bottle caps, and a collector bag.

“The thing about happiness is that you only know you had it when it’s gone”

Jones Soda said the entire offering was developed to capture the feeling of discovering a rare item from the Fallout universe. The company emphasized the importance of presentation, with every element of the package designed to appeal to collectors while enhancing the treasure-hunt shopping experience popular among club retail members.

The company believes the release further strengthens the club retail channel as a destination for exclusive limited-edition products while expanding its growing portfolio of licensed beverage collaborations.

The launch arrives as Fallout continues to enjoy strong momentum across gaming, TV, and merchandise categories, providing Jones Soda with another opportunity to connect with fans.

(File photo.)

“Anyhow, baby, you didn’t come here for vengeance. You came to get clued in”

The Fallout launch comes during a period of significant business growth for Jones Soda.

For the second quarter of 2026, the company reported:

The stronger revenue outlook reflects continued momentum across the company’s core soda business, licensed partnerships, and club retail initiatives.

With Fallout Day 2026 approaching, the “Vault-Dweller Variety” pack is expected to generate substantial interest among both beverage collectors and Fallout fans eager to bring a piece of post-apocalyptic gaming history into the real world.

“We give them the most important thing possible. We give their dreary lives excitement”

With its headquarters out of Seattle, Washington, Jones Soda is a craft soda manufacturer with its Mary Jones subsidiary focused on distributing cannabis products.

The company’s mainstream soda line is sold across North America in glass bottles and cans as well as fountain and slush machines in traditional beverage outlets and restaurants.

Jones Soda stock (CSE:JSDA) last traded at $0.37 and has risen more than 60% since this time last year.

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