- Koios Beverage (FIT) is launching 6 new flavors of its Fit Soda functional beverages
- The Company has developed new flavors in response to a rapidly increasing demand for Fit Soda
- Fit Soda is in the second phase of the Company’s product launch
- Koios Beverage is an emerging functional beverage company, engaged in the business of producing nutritional beverage drinks
- Koios Beverage Corp. (FIT) was up 6.00 per cent, trading at C$0.265 per share at 3:15 pm ET
Koios Beverage (FIT) is launching 6 new flavours of its Fit Soda functional beverages.
New flavours include Cherry Slushie, Strawberry Snow Cone, Mimosa, Pumpkin Spice, Sweet Tea Lemonade and Blueberry Lemonade.
The company has developed these new flavours in response to a rapidly increasing demand for Fit Soda.
Fit Soda is in the second phase of the company’s product launch. Fit Soda was introduced in early 2018 with the production of KOIOS, a nootropic beverage intended to increase mental focus and acuity. Fit Soda has zero sugar and made with naturally occurring electrolytes.
Since its inception, the KOIOS and Fit Soda functional beverage lines have seen explosive growth globally with large distributors and corporate retailers, including Walmart, Ingles, GNC, Harris Teeter, Raley’s, KEHE, United Supermarkets, Sprouts Markets and more.
Chris Miller, CEO and Founder of Koios commented on the news.
“We were asked by national retailers to create new and exciting Fit Soda flavors. We have answered this call by adding 6 new flavors. Fit Soda is growing at a very accelerated pace right now and we hope the addition of these new flavors can help meet the intense consumer demand we’re facing. By increasing the number of Fit Soda flavors from 4 to 10, we hope to double our reach. This will provide more points of entry for Fit Soda and allow us to take up additional retail shelf space.”
A functional beverage is a drink augmented with nutrients, supplements, or both to provide a health benefit to the consumer. Examples of functional beverage include sports and performance drinks, ready to drink teas and nootropic beverages sometimes known as ‘smart drinks’.
The global functional beverages market is estimated to generate a revenue of $212,286.10 million by 2028, up from $127,555.60 million in 2020.
Koios expects the newly released flavors of Fit Soda to drive online sales as well.
Koios Beverage is an emerging functional beverage company, engaged in the business of producing nutritional beverage drinks. It uses a proprietary blend of nootropics and natural organic compounds to enhance human productivity without using harmful chemicals or stimulants.
Koios products have been shown to enhance focus, concentration, mental capacity, memory retention, cognitive function, alertness, brain capacity and create all day mental clarity. The company has a distribution network across the United States to sell its products to distributors including Europa Sports, Muscle Foods USA, KeHE, and Wishing-U-Well.
Koios Beverage Corp. (FIT) was up 6.00 per cent, trading at C$0.265 per share at 3:15 pm ET.