- Else’s (BABY) Plant-Based Nutrition powders will reach all Lassens grocery stores later this month
- Lassens, an early-mover in the health food space, operates 11 of its Natural Food & Vitamins stores across California
- The expansion further establishes Else’s strong presence in The Golden State
- Else Nutrition is an Israel-based food and nutrition company
- Else (BABY) is down by 1.71 per cent trading at $1.15 per share
Else’s (BABY) Plant-Based Nutrition powders will reach all Lassens grocery stores later this month.
Founded in 1971, Lassens operates 11 of its Natural Food & Vitamins stores across California. The chain, an early-mover in the health food space, is committed to delivering organic produce as well as low-processed and additive-free foods.
Else’s Plant-Based Nutrition powders contain over 20 vitamins and minerals designed to support toddlers’ healthy growth and development.
The placement comes on a wave of strong consumer demand for Else products across the western U.S.
“The expansion of our Clean Label, Plant-Based Nutrition products for early childhood into Lassen’s outlets is important,” said Hamutal Yitzhak, Else’s CEO. “This further bolsters Else’s California’s presence, where demand for Else products has already been strong, and further aligns us with a retail partner that echoes our value of providing high-quality and healthy natural products to families.”
Else Nutrition is an Israel-based food and nutrition company focused on developing plant-based products for infants, toddlers, children and adults.
Else (BABY) is down by 1.71 per cent trading at $1.15 per share as of 10:24 am EST.